How to increase B2B engagement with your partner network

According to the latest LinkedIn B2B Marketing Benchmark report, the top 3 priorities and challenges for B2B CMO’s over the next few years are:

• Finding and Acquiring New Customers
• Incorporating Emerging Technology
• Boosting Customer Engagement

Partners seem to be in the spot light more now than ever, not least because of their ability to increase long term vendor market share and grow their customer base like no one else. Here are several things you can do to increase B2B engagement with your partner network and better enable and equip them:

• Tailor your partner offerings and communications to address their specific client needs. Partners have a deeper understanding of your customers' pain points, challenges, and goals than anyone else.
• By dividing your partner base into segments based on industry, company size, roles, or other relevant criteria, they can in turn create targeted and relevant content for their clients.
• Position your brand as a trusted resource for partners to provide knowledge and expertise. This should be in form of educational content such as whitepapers, webinars, guides, and industry insights as well as video content.
• Keep your partners informed about product updates, industry trends, and relevant news, not just about you.
• Engage partners across various channels, including email, social media, webinars, events and co-marketing opportunities.
• Monitor partner engagement, but just open and click-through rates, but popularity of content type and topic. Use this data to refine your partner engagement strategy over time.

Creating a more engaging and valuable experience for your partners will increase the long-term relationship and drive business growth. Partners receive hundreds of communications from vendors every week. To stand out from the crowd, get in touch to find out how Viewpoint can simplify your partner content delivery and increase engagement.

Get in touch to find out more about Viewpoint HERE

Check out the LinkedIn Report HERE