The State of Digital Maturity in B2B Marketing Survey

A great survey on The State of Digital Maturity in B2B Marketing, conducted by ON24. We love this ON24 tip, which epitomises Viewpoint and why our platform was created in the first place. Viewpoint allows you to put the partner in control and precisely meet their content needs based on their business, increasing your engagement and ensuring your great vendor content is used to it's full potential by the right partners, at the right time:

"If you’re serious about growth, programs that drive digital engagement must be centered on audience needs. To strengthen digital maturity, the first place to start is by understanding the preferences of your audience and what are their preferred channels for engagement. Then, you can align your marketing strategy and tactics to your buyers’ needs, improving their overall experience and increasing the success of your marketing."

Downloadable here from Digital Doughnut